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Hire Mike Rice, — World-famous Copywriter. Sort of.

Brandon Marshall Has No Friends

Goal: At the height of marketing budget constraints, we needed to incentivize fantasy football players to try a fantasy basketball contest — using only limited inventory and assets still available through our NFL and NBA team partners (company seats, player access, etc.).

  1. Appeal to both football and basketball fans with an offer that combines the best of both worlds.

  2. Creative to be concepted and executed within a two-day window.

  3. All shooting limited to an isolated room in the Jets practice facility and one hour of Brandon’s time.
ForCross-sell promotion, video series, social/digital

You’ve got a message from Brandon Marshall, :60 version

You’ve got a message from Brandon Marshall, :30 version

Thanks for drafting Brandon Marshall, version 1

Thanks for drafting Brandon Marshall, version 2

Exit intent, modal video

Because Brandon sure is.

You? Him? Her? Anyone?

True, dependable friendship.

J-E-T-S! JETS! JETS! JETS!

C’mon. Look at that face.

What a catch.