Hire Mike Rice, — World-famous Copywriter. Sort of.
Brandon Marshall Has No Friends
Goal: At the height of marketing budget constraints, we needed to incentivize fantasy football players to try a fantasy basketball contest — using only limited inventory and assets still available through our NFL and NBA team partners (company seats, player access, etc.).
- Appeal to both football and basketball fans with an offer that combines the best of both worlds.
- Creative to be concepted and executed within a two-day window.
- All shooting limited to an isolated room in the Jets practice facility and one hour of Brandon’s time.
You’ve got a message from Brandon Marshall, :60 version
You’ve got a message from Brandon Marshall, :30 version
Thanks for drafting Brandon Marshall, version 1
Thanks for drafting Brandon Marshall, version 2
Exit intent, modal video
![](https://carbon-media.accelerator.net/0000000e7qE/1y60C4WJUOcdJks1jSR5s2;960x496.png?auto=webp)
Because Brandon sure is.
![](https://carbon-media.accelerator.net/0000000e7qE/d3SRgJPPjTVckOsupkM8p9;960x498.png?auto=webp)
You? Him? Her? Anyone?
![](https://carbon-media.accelerator.net/0000000e7qE/7dMGx3q0CG9cGk7Un8CBaJ;960x498.png?auto=webp)
True, dependable friendship.
![](https://carbon-media.accelerator.net/0000000e7qE/jeHECgepA0ueQvdbyhh4f6;960x498.png?auto=webp)
J-E-T-S! JETS! JETS! JETS!
![](https://carbon-media.accelerator.net/0000000e7qE/0fvL65VuxA5bLOUUThd9a1;960x500.png?auto=webp)
C’mon. Look at that face.
![](https://carbon-media.accelerator.net/0000000e7qE/4f0iAbnFr8veF15VAmw844;960x500.png?auto=webp)
What a catch.
WrestleMania 34 Next
FanDuel Friends Mode