Hire Mike Rice, — World-famous Copywriter. Sort of.
FanDuel Friends Mode
Goal: As part of FanDuel’s new mission to build more products for everyday sports fans, we wanted to give people a new take on season-long fantasy leagues — introducing FanDuel Friends Mode. It’s all the competition, camaraderie, and friend-on-friend crime you’d expect from your regular league, built on top of the flexibility and simplicity that only FanDuel can offer.
(And it worked, driving 230,000+ signups.)
- De-emphasize the money winnings to appeal to both more casual fans and regulators.
- Should live within the new FanDuel brand.
- Little-to-no budget (thanks to lobbyists and legal fees — that’s me doing the VO after the discount VO guy sounded “way too Canadian").*
*No offense, Canada. FanDuel’s just not legal there.
ForNew product launch, product marketing, in-product copy![](https://carbon-media.accelerator.net/0000000e7qE/ggMGosSD1j7fbv8DOC1orb;960x496.png?auto=webp)
Facebook post for launch
![](https://carbon-media.accelerator.net/0000000e7qE/fyQYmMp3kche2eM0Z4lxwQ;960x537.png?auto=webp)
Facebook cover for launch
![](https://carbon-media.accelerator.net/0000000e7qE/3zLjBwgEVwHcilHjiesPbr;960x741.png?auto=webp)
Launch offer language
![](https://carbon-media.accelerator.net/0000000e7qE/0oVd24nC0uZg4BZMV7beFP;960x791.png?auto=webp)
A tweet that Dwayne Wade (and not I) definitely, totally wrote — NBA season
Explainer video
![](https://carbon-media.accelerator.net/0000000e7qE/03sNmuVnm3qdUg3SWuvDNr;page(1)/background(fff)/960x1242.jpeg?auto=webp)
Product landing page for launch
![](https://carbon-media.accelerator.net/0000000e7qE/fqv0EpmRr5afPAU8ET1kww;800x1068.jpeg?auto=webp)
Friends Mode recurring invite email template (with variables)
![](https://carbon-media.accelerator.net/0000000e7qE/h9nJ2KKD5Gybi8ocFhS12D;800x1068.jpeg?auto=webp)
Friends mode email invite, in season (with variables)
![](https://carbon-media.accelerator.net/0000000e7qE/0cwdepEcSimdAILxaunh61;960x430.png?auto=webp)
In-product sign up, step 1
![](https://carbon-media.accelerator.net/0000000e7qE/4tNXlevlFi4dcKbBsghhEM;960x466.png?auto=webp)
In-product sign up, step 2
![](https://carbon-media.accelerator.net/0000000e7qE/39Np2olMDMZfAssnCh5EM4;960x465.png?auto=webp)
In-product sign up, step 3
![](https://carbon-media.accelerator.net/0000000e7qE/juIQ9X6pkTGbxL7c4GjZNr;960x464.png?auto=webp)
League creation success message
![](https://carbon-media.accelerator.net/0000000e7qE/83Qmiky4f8lfTNVsJGzNkv;750x1334.png?auto=webp)
In-product activity feed
![](https://carbon-media.accelerator.net/0000000e7qE/8Kbu2EdChc0fImYUVyZhsS;750x1334.png?auto=webp)
In-product activity feed
![](https://carbon-media.accelerator.net/0000000e7qE/58c2gCAl7yhcsOScNzpZJZ;750x1334.png?auto=webp)
In-product activity feed
![](https://carbon-media.accelerator.net/0000000e7qE/3ISem26TzEwchKNkB502Vc;750x1334.png?auto=webp)
In product standings view
![](https://carbon-media.accelerator.net/0000000e7qE/4gl340CsSXCf0rrbshPZtS;750x1334.png?auto=webp)
In-product standings view, options
Brandon Marshall Has No Friends Next
The New FanDuel