Hire Mike Rice, — World-famous Copywriter. Sort of.

The New FanDuel

Goal: The 2015-16 season was one of ups and downs for the entire Daily Fantasy Sports industry. Amid legislative scrutiny, new player safety regulations, and PR concerns, it was time to update the brand to better reflect the core of what FanDuel is all about — a company for sports fans, by sports fans.

The rebrand launched Fall 2016, across all platforms.

Take a closer look at the full brand story here: https://www.fanduel.com/brand

ForRebrand, storytelling

Digital/mobile hype video, launch

Brand story page, launch

FanDuel Player Bill of Rights: https://www.fanduel.com/bill-of-rights