Hire Mike Rice, — World-famous Copywriter. Sort of.
The New FanDuel
Goal: The 2015-16 season was one of ups and downs for the entire Daily Fantasy Sports industry. Amid legislative scrutiny, new player safety regulations, and PR concerns, it was time to update the brand to better reflect the core of what FanDuel is all about — a company for sports fans, by sports fans.
The rebrand launched Fall 2016, across all platforms.ForRebrand, storytelling
Digital/mobile hype video, launch
Brand story page, launch
FanDuel Player Bill of Rights: https://www.fanduel.com/bill-of-rights
FanDuel Friends Mode Next
Playboy Baseball Championship