Hire Mike Rice, — World-famous Copywriter. Sort of.
Playboy Baseball Championship
Goal: Reposition FanDuel’s Playboy Baseball Championship as once-in-a-lifetime experience vs. a big money event with nice scenery.
- At-event branding needs to be photo-worthy to capitalize on #instafamous attendees with large social followings.
- Use FOMO and envy to spread the word (better yet, gratitude, if you’re a plus-one).
- Lean on Playboy’s brand equity with FanDuel as a means to get there.
![](https://carbon-media.accelerator.net/0000000e7qE/5O1VkQBGLLBeQpDaNeu5TR;960x502.jpeg?auto=webp)
Pre-event, Facebook ad, <20%, posted alongside plus-one messaging
![](https://carbon-media.accelerator.net/0000000e7qE/4u0106cMfkVg4cAUHkLGf0;960x480.jpeg?auto=webp)
Pre-event, Twitter image
![](https://carbon-media.accelerator.net/0000000e7qE/fwbG6t62nA3cTym3UCJiPy;960x163.jpeg?auto=webp)
Pre-event, in-product banner, for FanDuel current players
![](https://carbon-media.accelerator.net/0000000e7qE/6qC2a0BAERFcb5uAycIy6I;455x552.png?auto=webp)
Pre-event, first of email series, for FanDuel current players
![](https://carbon-media.accelerator.net/0000000e7qE/0QDDC7UAfLHeN1nvhlyC3A;960x745.png?auto=webp)
Landing page, see full responsive page here:
https://www.fanduel.com/playboy-baseball
![](https://carbon-media.accelerator.net/0000000e7qE/2ylANv3cnUNddwSweTuxEF;960x649.jpeg?auto=webp)
At-event, bars
![](https://carbon-media.accelerator.net/0000000e7qE/dMXO6JSAAzsbhtH3hkScWq;960x635.jpeg?auto=webp)
At-event, beer pong tables
![](https://carbon-media.accelerator.net/0000000e7qE/fbQBJXbK7v2cRC8hdhFHOE;960x648.jpeg?auto=webp)
At-event, lawn tables with couches
![](https://carbon-media.accelerator.net/0000000e7qE/dXaq9KRCTUXdrh7grNgIEc;960x673.jpeg?auto=webp)
At-event, step & repeat
![](https://carbon-media.accelerator.net/0000000e7qE/jpVOuVEL13sfRXTZ7g1Kc4;692x609.jpeg?auto=webp)
Merch, event t-shirt
![](https://carbon-media.accelerator.net/0000000e7qE/8ipBaRwqY7oblTSAp4RhvT;960x512.png?auto=webp)
Humblebrag (that’s me)
The New FanDuel Next
#FantasyForAll