Playboy Baseball Championship
Goal: Reposition FanDuel’s Playboy Baseball Championship as once-in-a-lifetime experience vs. a big money event with nice scenery.
- At-event branding needs to be photo-worthy to capitalize on #instafamous attendees with large social followings.
- Use FOMO and envy to spread the word (better yet, gratitude, if you’re a plus-one).
- Lean on Playboy’s brand equity with FanDuel as a means to get there.
Pre-event, Facebook ad, <20%, posted alongside plus-one messaging
Pre-event, Twitter image
Pre-event, in-product banner, for FanDuel current players
Pre-event, first of email series, for FanDuel current players
Landing page, see full responsive page here:
At-event, beer pong tables
At-event, lawn tables with couches
At-event, step & repeat
Merch, event t-shirt
Humblebrag (that’s me)
The New FanDuel Next