Hire Mike Rice, — World-famous Copywriter. Sort of.
Goal: Help #FantasyForAll and the Fantasy Sports Trade Association gain social traction for a protest in response to Attorney General Schneiderman’s controversial ruling against daily fantasy sports.
- Call attention to daily fantasy as a ‘game of skill’.
- Hot takes. Speak like a fantasy sports player and/or sports fan.
- Be funny, punny, irreverent, or whatever gets noticed.
Story/reaction here (warning, very bro article): http://www.barstoolsports.com/newyork/dfs-protestors-chant-game-of-skill-outside-attorney-generals-office/#getcomments ForProtest, grassroots
Darren Rovell’s thoughts
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