Hire Mike Rice, — World-famous Copywriter. Sort of.
FANDUELVILLE
Goal: Turn the Jaguars in-stadium deck into new leads/players for FanDuel and a literal gameday fantasy for Jacksonville football fans.
- Establish FANDUELVILLE as a one-of-a-kind destination to watch football, during and after the game.
- Incentivize participation in FanDuel contests and other activations that run alongside or inside FANDUELVILLE.
- No mention of “money,” “Jacksonville,” “Jaguars,” “NFL,” or “alcohol” allowed.

Stadium wall, outdoor sign

FANDUELVILLE, full view

Stadium concourse banner, promoting ‘Mayor of FANDUELVILLE’ contest

Poolside cabanas

Inside the Mayor’s cabana

Tent/DJ booth

Tables for game-viewing

Survey booth with cabana giveaways

Stadium concourse banner, promoting 5th Quarter
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Staff hand-out card, promoting 5th Quarter

See the 5th Quarter in action:
https://www.instagram.com/p/73yI-1DvWvcbVFC9Qy8HbzpM5SImRoH3bv-gc0/
#FantasyForAll Next
NBA & NFL Team Partnerships