Goal: Turn the Jaguars in-stadium deck into new leads/players for FanDuel and a literal gameday fantasy for Jacksonville football fans.

1. Establish FANDUELVILLE as a one-of-a-kind destination to watch football, during and after the game.


2. Incentivize participation in FanDuel contests and other activations that run alongside or inside FANDUELVILLE.


3. No mention of “money,” “Jacksonville,” “Jaguars,” “NFL,” or “alcohol” allowed.