Hire Mike Rice, — World-famous Copywriter. Sort of.
Goal: Turn the Jaguars in-stadium deck into new leads/players for FanDuel and a literal gameday fantasy for Jacksonville football fans.
- Establish FANDUELVILLE as a one-of-a-kind destination to watch football, during and after the game.
- Incentivize participation in FanDuel contests and other activations that run alongside or inside FANDUELVILLE.
- No mention of “money,” “Jacksonville,” “Jaguars,” “NFL,” or “alcohol” allowed.
Stadium wall, outdoor sign
FANDUELVILLE, full view
Stadium concourse banner, promoting ‘Mayor of FANDUELVILLE’ contest
Inside the Mayor’s cabana
Tables for game-viewing
Survey booth with cabana giveaways
Stadium concourse banner, promoting 5th Quarter
Staff hand-out card, promoting 5th Quarter
See the 5th Quarter in action:
NBA & NFL Team Partnerships