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Hire Mike Rice, — World-famous Copywriter. Sort of.

NBA & NFL Team Partnerships

Goal: Link FanDuel with hometown teams and position FanDuel as a home arena for local fantasy sports players.

  1. Tie into team history, personality, and/or fanbases where possible.

  2. Convey the excitement, passion, and pride that comes with watching live sports.

  3. For NFL teams, no team names, logos, or references to partnership allowed.

ForBranded spaces, in-arena, team contests

Entrance, Club 300, The Palace at Auburn Hills (Detroit)

Side wall 1, Club 300, The Palace at Auburn Hills (Detroit)

Side wall 2, Club 300, The Palace at Auburn Hills (Detroit)

FanDuel ‘Hall of Fame’ wall, Club 300, The Palace at Auburn Hills (Detroit) — I calculated their FanDuel PPG which I thought was a nice touch

Side view, Club 300, The Palace at Auburn Hills (Detroit)

FanDuel Ledge, FedExForum (Memphis)

From the box seats, FanDuel Ledge, FedExForum (Memphis)

From the court, FanDuel Ledge, FedExForum (Memphis)

Panoramic, Fantasy Lounge, FedExField (Washington DC)

Main TV wall, Fantasy Lounge, FedExField (Washington DC)

Side TV wall, Fantasy Lounge, FedExField (Washington DC)

Localized LED series, entrance, Barclays Center (Brooklyn, NY)

Templated in-arena LEDs, upper and lower bowls, Barclays Center (Brooklyn, NY)

Local team contest, social post (w/ sizzle video)

Contest landing page, templated structure — ran with different grand prizes for all NBA partner teams throughout the season (I'm just a Hawks fan).