Hire Mike Rice, — World-famous Copywriter. Sort of.

numberFire Advanced Analytics

Goal: Attract casual sports fans and FanDuel players to check out numberFire — a premium, algorithm-based subscription analytics service.

  1. Put complex product features in relatable, benefit-driven terms.

  2. Highlight multiple features available within the subscription service.

  3. Should sound smart, but not intimidating.

ForSubscription marketing

Paid Facebook ad, <20%

Paid Facebook ad, <20%

Email banner, for fantasy baseball players

Email banner, for current FanDuel players

Email banner, for current FanDuel players

Email banner, for current FanDuel players

In-product banner, for cross-sell

Instagram series, NCAA Tournament, analytics focus

Instagram series, NCAA Tournament, bracket optimizer focus

Instagram series, NCAA Tournament, team comparison focus

Instagram series, NCAA Tournament, catch-all