Hire Mike Rice, — World-famous Copywriter. Sort of.
numberFire Advanced Analytics
Goal: Attract casual sports fans and FanDuel players to check out numberFire — a premium, algorithm-based subscription analytics service.
- Put complex product features in relatable, benefit-driven terms.
- Highlight multiple features available within the subscription service.
- Should sound smart, but not intimidating.
Paid Facebook ad, <20%
Paid Facebook ad, <20%
Email banner, for fantasy baseball players
Email banner, for current FanDuel players
Email banner, for current FanDuel players
Email banner, for current FanDuel players
In-product banner, for cross-sell
Instagram series, NCAA Tournament, analytics focus
Instagram series, NCAA Tournament, bracket optimizer focus
Instagram series, NCAA Tournament, team comparison focus
Instagram series, NCAA Tournament, catch-all
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