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Hire Mike Rice, — World-famous Copywriter. Sort of.

Kasasa 360 Re-launch

Goal: Increase total users of Kasasa 360 — a branded personal finance management (PFM) app.

  1. Should stand out from the over-jargoned way typical PFM marketing talks to people.

  2. Deliver a mix of helpful product-related tips as well as brand personality.

  3. Provide support across multiple mediums, including online channels and in-branch marketing.

ForNew product marketing

Social image, shared alongside product messaging

At-event/onsite, standing banner series

At-event/onsite, standing banner series

At-event/onsite, standing banner series

At-event/onsite, standing banner series

In-branch, TV monitor

In-branch, wall poster

In-branch, wall poster

In-branch, counter card along teller line

Kasasa 360 landing page

First email in a new-market drip campaign

In-branch, product detail take-one (front)

In-branch, product detail take-one (back)

Merch, koozies