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Hire Mike Rice, — World-famous Copywriter. Sort of.

WWE + Snickers Campaign Integration

Goal: Concept and co-write spots that speak specifically to WWE fans, as part of Snickers' latest iteration of “You’re not you when you’re hungry" — the iconic national brand campaign.

  1. Play off of popular WWE Superstar personas, catchphrases and character equity to personify Snickers' hunger symptoms.

  2. Spots should be on-brand and on-concept for both Snickers and WWE. Dual approval required.

  3. Location/filming considerations to fit within the sponsorship budget.
ForTV, digital

You’re not you when you’re hungry. Turns out Bayley is a real motherhugger.

You’re not you when you’re hungry. Big Cass has a hard time with “SAWFT.”

You’re not you when you’re hungry. Sheamus gets a hot new look.