Joy to the WWE Universe
Goal: Spread cheer with a seasonal message shared to WWE’s brand partners and (with a little holiday luck) beyond.
- Incorporate as many WWE Superstars as possible and be inclusive of the entire WWE Universe (read: all WWE fans).
- Concept should stand out from traditional “holiday card” emails and gain social traction.
- Any holiday characters, stories, or music referenced must be available in the public domain, per budget constraints.
Video quickly reached over a million views across Facebook, Twitter & YouTube
Then it was spotted in Madison Square Garden
Bonus: Background vocals included at no extra charge (that’s me).
So yes, they played a recording with me singing in Madison Square Garden — which is why I tell people at Karaoke Night I once played Madison Square Garden.
We All #SpeakWWE Next
WWE + Snickers Campaign Integration