Ask for Kasasa, broadcast
Goal: Concept, script and create three all-new television spots and 10+ radio commercials on a combined budget of under $400,000, casting only non-union talent. The broadcast component of the campaign was intended to drive interest and capture attention, while satisfying diverse individual bank & credit union tastes.
NOTE: Freedom Institution is a fictional placeholder for hundreds of smaller financial institutions who used these spots across the United States.
- Must live conceptually with print campaign where possible.
- Needs to be flexible enough to allow for product-specific, benefit-specific and general branding radio spots. TV imagery should be inclusive, as not to alienate banks and credit unions of differing demographics.
- Allow for consistent voiceover and integrated branding between TV, print & radio. (Selection of TV and radio spots featured below.)
Make You Dance, :30 TV
Ask for Kasasa, support pieces Next
Be Famous Where You Bank