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Hire Mike Rice, — World-famous Copywriter. Sort of.

Ask for Kasasa, support pieces

Goal: Maintain consistent look, feel and voice across a wide variety of mediums — in line with print campaign. Content strategy funnels potential accountholders in-branch and staggers information from higher-level advertising to deeper-dive informational pieces.

ForPoint-of-sale, out-of-home, miscellaneous

Kasasa debit card & mailer (for new Kasasa account holders)

At-branch, window clings

In-branch, wall poster

In-branch, wall poster

In-branch, 3-product brochure (outside)

In-branch, 3-product brochure (inside)

In-branch, individual product take-one for inside brochure (front)

In-branch, individual product take-one for inside brochure (back)

NOTE: Words like “qualifications," "activities,” “post," "settle,” etc. are all Compliance-mandated

ATM screen 1

ATM screen 2

ATM screen 3

Bus shelter poster, ATM fees

Bus shelter poster, free checking focus

Bus shelter poster, automatic savings reward focus

Yard sign