Hire Mike Rice, — World-famous Copywriter. Sort of.
Ask for Kasasa
Goal: Address the #1 challenge that’s plagued Kasasa over the life of the brand: “What the [expletive] is it?” — while allowing for messaging that ranges from product-specific to high-level branding.
- Campaign should emphasize the product/provider relationship between Kasasa and the banks & credit unions that offer Kasasa accounts (Freedom Institution is a placeholder logo).
- Needs to message various reward options, community banking & general branding ads within the same campaign.
- Executions should be scalable enough to accommodate 200+ banks/credit unions, as well as provide variations for banks/credit unions in rural, urban and town & country demographic areas.
![](https://carbon-media.accelerator.net/0000000e7qE/dQAEvc5wt9rgmSfwicq5qZ;960x1152.jpeg?auto=webp)
Print ad, refunds on ATM fees focus
![](https://carbon-media.accelerator.net/0000000e7qE/3gowIbm7rgKfwk4lIGJvn5;960x1152.jpeg?auto=webp)
Print ad, automatic savings reward focus
![](https://carbon-media.accelerator.net/0000000e7qE/jBbtvd1QwnweyqgMCIfbaT;960x1152.jpeg?auto=webp)
Print ad, cash back reward focus
![](https://carbon-media.accelerator.net/0000000e7qE/4JBqbX6V80LeH4orKl1Lck;960x1152.jpeg?auto=webp)
Print ad, interest reward focus, metro version
![](https://carbon-media.accelerator.net/0000000e7qE/aCTLeB2TP6Uej3F4YdRS3c;960x1152.jpeg?auto=webp)
Print ad, interest reward focus, rural version
![](https://carbon-media.accelerator.net/0000000e7qE/jMSm5In8ZmcflYl5srhMcM;960x1152.jpeg?auto=webp)
Print ad, community banking focus
![](https://carbon-media.accelerator.net/0000000e7qE/hanHwoJaImZe7Z1vtUiuVc;960x1152.jpeg?auto=webp)
Print ad, refunds on purchases reward focus
![](https://carbon-media.accelerator.net/0000000e7qE/g5NXcOxh95EfuwdiVYvfBJ;960x1152.jpeg?auto=webp)
Print ad, ease of earning rewards focus
![](https://carbon-media.accelerator.net/0000000e7qE/aNrXGHLPAA7erQMsQVVJh1;960x1152.jpeg?auto=webp)
Print ad, Kasasa 360 app
Medicare Made Easy Next
Ask for Kasasa, support pieces