Ask for Kasasa
Goal: Address the #1 challenge that’s plagued Kasasa over the life of the brand: “What the [expletive] is it?” — while allowing for messaging that ranges from product-specific to high-level branding.
- Campaign should emphasize the product/provider relationship between Kasasa and the banks & credit unions that offer Kasasa accounts (Freedom Institution is a placeholder logo).
- Needs to message various reward options, community banking & general branding ads within the same campaign.
- Executions should be scalable enough to accommodate 200+ banks/credit unions, as well as provide variations for banks/credit unions in rural, urban and town & country demographic areas.
Print ad, refunds on ATM fees focus
Print ad, automatic savings reward focus
Print ad, cash back reward focus
Print ad, interest reward focus, metro version
Print ad, interest reward focus, rural version
Print ad, community banking focus
Print ad, refunds on purchases reward focus
Print ad, ease of earning rewards focus
Print ad, Kasasa 360 app
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Ask for Kasasa, support pieces