Hire Mike Rice, — World-famous Copywriter. Sort of.
Be Famous Where You Bank
Goal: Promote a coordinated movie ticket giveaway sponsored by participating community banks and credit unions across the country — as well as a sweepstakes to win free movie tickets for a year.
- Social and pre-event materials drive traffic for an informational, jump-to landing page.
- At-event materials capture leads and promote sweepstakes.
- Post-event and back-to-branch materials drive account opening, in-branch traffic and brand loyalty.
![](https://carbon-media.accelerator.net/0000000e7qE/bD4Qo8oBPBPcl4pA4fs1Qe;960x355.jpeg?auto=webp)
Pre-event, Facebook cover
![](https://carbon-media.accelerator.net/0000000e7qE/e47lYjHkEmEeN5bCvGDNe8;600x600.jpeg?auto=webp)
Pre-event, social image, shared alongside event messaging
![](https://carbon-media.accelerator.net/0000000e7qE/2wxEcoh7jWmcYsa9wxZnol;600x600.jpeg?auto=webp)
Pre-event, social image, shared alongside event messaging
![](https://carbon-media.accelerator.net/0000000e7qE/l0jB1un1WgpejJcQ1FioIA;600x600.jpeg?auto=webp)
Pre-event, social image, shared alongside event messaging
![](https://carbon-media.accelerator.net/0000000e7qE/ayjTKLN1IPhfHsdh26znWb;960x397.png?auto=webp)
Pre-event, 3-slide rotating web banner
![](https://carbon-media.accelerator.net/0000000e7qE/gcpaA5k0BWbcS06HV8NFJE;960x599.jpeg?auto=webp)
Pre-event, overlay ad on participating bank & credit union websites
![](https://carbon-media.accelerator.net/0000000e7qE/4I3jfcJzw9yfhcF7XIYBbi;960x4377.jpeg?auto=webp)
Event & sweepstakes landing page, ‘jump-to’ navigation by section
![](https://carbon-media.accelerator.net/0000000e7qE/3RbEeMlZgxwgjDeYqenDq6;960x326.jpeg?auto=webp)
At event, tablecloth front
![](https://carbon-media.accelerator.net/0000000e7qE/2Ah5zBIaxA1c1AUR3g3yl4;960x1600.jpeg?auto=webp)
At event, standing banner for movie theater lobby
![](https://carbon-media.accelerator.net/0000000e7qE/3gyjS6nu3z0cBZUQObdnCR;960x845.png?auto=webp)
At event, account detail take-one (front & back)
![](https://carbon-media.accelerator.net/0000000e7qE/19IQBYU4mMPb9S9JhtAzKt;960x839.png?auto=webp)
At event, lead-gen number card to redeem free tickets (front & back)
![](https://carbon-media.accelerator.net/0000000e7qE/kBvjXszi9Mwd01V9jKAMra;960x1172.png?auto=webp)
At event, ‘scratch & win’ for overflow crowd (front & back)
![](https://carbon-media.accelerator.net/0000000e7qE/8cs7jP6blFwfPnMTqc4tqI;722x1056.png?auto=webp)
At event & post-event, merch
Ask for Kasasa, broadcast Next
#DontJustBlank, SXSW Interactive