#DontJustBlank, SXSW Interactive
Goal: Gain both account & job applications via a low-cost street team effort at the local South By Southwest Interactive festival.
- Separate traffic into two buckets: potential account holders and candidates for employment.
- Promote Kasasa brand equity, including primary tagline at the time “Don’t Just Bank. Kasasa.”
- Showcase SXSWi festival spirit, local Austin flare, and company personality.
Faux business card (front & back), handed out by street teams
Facebook landing page
Be Famous Where You Bank Next
Big Banks Get Dumped. Hard.