Hire Mike Rice, — World-famous Copywriter. Sort of.

#DontJustBlank, SXSW Interactive

Goal: Gain both account & job applications via a low-cost street team effort at the local South By Southwest Interactive festival.

  1. Separate traffic into two buckets: potential account holders and candidates for employment.

  2. Promote Kasasa brand equity, including primary tagline at the time “Don’t Just Bank. Kasasa.”

  3. Showcase SXSWi festival spirit, local Austin flare, and company personality.

ForStreet team, event engagement, recruiting

Faux business card (front & back), handed out by street teams

Facebook landing page