Hire Mike Rice, — World-famous Copywriter. Sort of.
Big Banks Get Dumped. Hard.
Goal: Promote a partnership with NBC and comedy troupe Harvard Sailing Team, including a grand prize trip to NBC studios for the filming of a hit show.
- Promotional video shared in conjunction with sweepstakes info.
- Sweepstakes captures leads for new account openings.
- Collateral/video intended to cast Kasasa in a positive light, atypical of how consumers tend to think about big banks.
Extended cut digital video, starring Harvard Sailing Team

Flyer, promoted sweepstakes and Harvard Sailing Team partnership

Take-one, promoted sweepstakes and Harvard Sailing Team partnership.

Sticker badge, worn by community bank/credit union service reps

Internal poster series to promote annual all-company meeting (“SOP”).
NOTE: That’s Kasasa CEO Gabe Kracijek.
#DontJustBlank, SXSW Interactive Next
My Extended Resume (featuring bonus descriptions!)