Hire Mike Rice, — World-famous Copywriter. Sort of.
Big Banks Get Dumped. Hard.
Goal: Promote a partnership with NBC and comedy troupe Harvard Sailing Team, including a grand prize trip to NBC studios for the filming of a hit show.
- Promotional video shared in conjunction with sweepstakes info.
- Sweepstakes captures leads for new account openings.
- Collateral/video intended to cast Kasasa in a positive light, atypical of how consumers tend to think about big banks.
Extended cut digital video, starring Harvard Sailing Team
![](https://carbon-media.accelerator.net/0000000e7qE/eeS6nnx1J2ScSmLKKSo17P;960x1242.jpeg?auto=webp)
Flyer, promoted sweepstakes and Harvard Sailing Team partnership
![](https://carbon-media.accelerator.net/0000000e7qE/57J5tHaLMoRf8r08b9aExA;960x815.png?auto=webp)
Take-one, promoted sweepstakes and Harvard Sailing Team partnership.
![](https://carbon-media.accelerator.net/0000000e7qE/lO32L3xqfa7eW91Smx48OB;762x756.png?auto=webp)
Sticker badge, worn by community bank/credit union service reps
![](https://carbon-media.accelerator.net/0000000e7qE/d39lW5v5knScqdIHd1lB4T;960x1483.jpeg?auto=webp)
Internal poster series to promote annual all-company meeting (“SOP”).
NOTE: That’s Kasasa CEO Gabe Kracijek.
#DontJustBlank, SXSW Interactive Next
My Extended Resume (featuring bonus descriptions!)