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Hire Mike Rice, — World-famous Copywriter. Sort of.

Big Banks Get Dumped. Hard.

Goal: Promote a partnership with NBC and comedy troupe Harvard Sailing Team, including a grand prize trip to NBC studios for the filming of a hit show.

  1. Promotional video shared in conjunction with sweepstakes info.

  2. Sweepstakes captures leads for new account openings.

  3. Collateral/video intended to cast Kasasa in a positive light, atypical of how consumers tend to think about big banks.
NOTE: Lines performed by Harvard Sailing Team are all them, not me.


ForVideo, promotional sweepstakes

Extended cut digital video, starring Harvard Sailing Team

Flyer, promoted sweepstakes and Harvard Sailing Team partnership

Take-one, promoted sweepstakes and Harvard Sailing Team partnership.

Sticker badge, worn by community bank/credit union service reps

Internal poster series to promote annual all-company meeting (“SOP”).


NOTE: That’s Kasasa CEO Gabe Kracijek.