Goal: We needed an evergreen campaign to carry us through late spring/summer months after March Madness died down. How can we reach users for new sports and drive interest during the so called “off-season.” The catch? When the brief came in we didn’t have time or budget for live action. So we doubled down on our fan-first approach, showcasing real bettors and their moments.

1. This modular approach let us align moments to individual sports


2. Should tap into emotions feelings all bettors/gamblers (even lotto or casino players) can relate to


3. UGC footage sourced from real Hard Rock Bet players, used in :15 cutdowns, :06 pre-roll, and paid social ads as well