Clever Real Estate
Goal: Though only live for under two years, the Clever website had already grown into a Frankenstein of messages, offers, and more — targeting every user at once, thus no users at all. We challenged ourselves to rethink both the home page and sign-up flow with our specific home-seller and home-buyer target audiences in mind.
- Explain the fundamentals of how Clever works, so people have a reason to believe the savings.
- Segment messaging to speak to each audience and overcome objections our sales team hears on the phones.
- Reduce drop-offs in the sign-up flow by demonstrating more value and credibility, giving re-assurances to build trust, and setting clearer expectations.
Full homepage, seller tabs
Full homepage, buyer tabs
Demo video — NOTE: Zip code field does not appear on Welcome screen in final build. Demonstrated here for a fringe case where users don't enter their zip code upfront.
Home page starting point
Artificial waiting screen (previous flow flashed immediately to "We found agents!")
Welcome/Sign up screen — moving the hard asks to the front adding re-assurances, while also featuring a 1-2-3 progress bar to both orient user and reinforce the benefits of signing up.
Welcome screen, now with "Why do we need this info?" expanded
Transition to user-segmenting questions
Transition from questions to savings
Final savings screen (before they get connected to the Clever sales team)
Final savings screen (for buyer audience)
Thank you page (after signup) for sellers when sales team is AVAILABLE — mobile wireframe
Thank you page for sellers when sales team is UNAVAILABLE — mobile wireframe
Thank you page (after signup) for sellers when sales team is AVAILABLE — full wireframe
Thank you page (after signup) for sellers when sales team is UNAVAILABLE
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Clever Landing Page Template